About
Search is turning into recommendation. When someone wants to hire, buy, or shortlist, they no longer get ten links and a decision to make. They ask, and they get three names.
Most businesses have no idea whether they are one of the three. Almost none of them know where the answer came from.
That is what I write about here.
What you get
One piece a week. Usually I run something and report what happened: a query, a system, a build, a client problem. Real sources, real screenshots, and I show what I could not prove alongside what I could.
Not theory, and not a roundup of other people’s takes. If I have not tested it or built it, I do not have much to say about it.
Who it’s for
Business owners who need to be found and are tired of being told to post more.
Agency owners deciding what to build in-house, what to buy, and what to stop selling.
Anyone using AI in marketing who wants to know what actually moves and what is a demo.
Who I am
Erick Magnuson. Nearly thirty years in technology, as a CTO, an SVP of IT, and a machine learning architect before any of this was a category.
I run RevX Growth Technologies, where I build the whole stack that decides whether a business gets recommended: the site, search and AI visibility, content systems, CRM, and the automation connecting them. Business owners hire me directly. Agencies hire me to build for their clients. Either way you work with me, not an account team.
I say that up front because it is relevant to how you read this. I sell the thing I write about. That does not make the analysis wrong, but it does mean you should check my work, and I try to write in a way that lets you.
Podcasts, panels, and speaking
I am available for interviews and speaking on AI visibility, marketing systems, and what thirty years of building infrastructure says about the current moment.
Topics I can carry for an hour:
How AI actually assembles a recommendation, and why paid placement does not buy one
Why most companies are invisible to the systems buyers now ask
What breaks when a small team adopts AI, and what to build instead
The gap between AI demos and AI in production
Reach me at [ERICK: your booking email] or through go-revx.com.
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If you want the short version of everything here: your website is not what gets you recommended, and the places that do decide it are probably not on your radar. That is a fixable problem, and this is where I work it out in public.
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